Craft Orbitals designed and developed an e-commerce experience focused on product discovery, straightforward navigation, mobile responsiveness, and a streamlined path from browsing to purchase.
The project required more than simply displaying products. The website needed to provide a structured shopping experience where customers could browse different bag categories, explore individual products, add items to their cart, complete checkout, and track their orders. Rooyal also needed a platform that could support its nationwide Pay on Delivery offering and present its products in a polished, fashion-focused environment.
The Challenges
No dedicated e-commerce platform for presenting and selling the product catalogue online.
Large product range required clear categorisation and easy navigation.
Customers needed a simple way to discover products across different bag styles.
The store needed to support online shopping functionality, including cart, account and checkout features.
Pay on Delivery needed to be clearly communicated to customers nationwide.
The brand needed a more professional digital storefront capable of building customer confidence.
Project Goals
● Build a complete e-commerce website for Rooyal. ● Create a premium and visually appealing shopping experience. ● Organise the product catalogue into clear categories. ● Make product discovery easier across desktop and mobile. ● Implement essential e-commerce functionality including cart, account and checkout. ● Clearly communicate nationwide Pay on Delivery availability. ● Provide customers with an order tracking experience. ● Establish a scalable digital storefront for future product expansion.
Key Features
E-commerce Website Development
Advanced Product Category Filtering
High-Resolution Interactive Product Galleries
Order Tracking
Cross Search ability Items
Integrated Multi-Field Checkout & Payment Systems
SEO-Friendly Product Structure
Accordion-Style Interactive FAQ Module
Final results
The new platform gives Rooyal a structured way to showcase its growing catalogue of bags and accessories, with dedicated product pages, organised collections, search functionality, shopping cart capabilities and customer accounts.
Craft Orbitals transformed Rooyal’s online presence into a dedicated e-commerce storefront designed around product discovery and customer convenience.